Just having great performance isn’t enough, fund selectors need a full package that includes much greater transparency and faster response times from asset managers.
That’s what our readers tell us and the asset managers are definitely getting that message.
The business sessions of our World of Asset Management event brought together heads of distribution to discuss the interwoven themes of service and technology.
These senior asset management executives agreed that putting technology to work, and doing so more effectively than they had done to date, would be essential to their future success.
Look and listen
Interaction between asset manager and client has changed as a result of the pandemic, the participants agreed. Ninety One managing director Richard Garland addresses the challenge in this clip.
Keep it simple
Asset managers must not only get better at understanding their clients’ needs, they must also find ways of making it more straightforward for clients to get the information they want, even if that means giving direct access to their own internal data.
Here TJ Voskamp, head of client solutions at Aviva Investors, describes how fund managers must adapt.
Client meetings have moved rapidly, and efficiently, online, but while this saves time and money it creates a new set of challenges.
Vince Grogan, director of marketing at Lord Abbett, and Luc Leclercq, chief operating officer at BlueBay, have found themselves at the sharp end of this switch to virtual.
Time to deliver
Fund selectors have been largely complimentary about the way in which asset managers have supported them through the market crisis triggered by the pandemic.
However the fund groups are acutely aware that in raising standards in this time of crisis, they have also raised expectations - particularly in terms of the speed of their response to client queries.
Grant Leon, managing director for financial intermediaries at Capital Group, and Jared Murphy, managing director at BlackRock, tackle this issue in the following clip.